Introduction
Among the countless PFP (profile-picture) projects to emerge from the NFT space, Doodles has maintained its status as one of the most influential and beloved endeavors.
While the collection of colorful line-drawn characters that has swept across the globe ranks high on the list of top PFPs, in terms of both popularity and sales volume, there’s much more to these seemingly simple Doodles than meets the eye.
From first-of-its-kind token mechanics and high-profile collaborations to extravagant in-person events and much more, Doodles has traversed the ups and downs of the web3 ecosystem and come out on the other side. While it might be impossible to chronicle all the twists and turns that led to the project’s evolution, this guide will lay out everything you need to know to understand Doodles.
The Team
Doodles was founded in 2021 by Evan Keast, Jordan Castro, and Scott Martin. Evan ‘Tulip’ Keast and Jordan ‘Poopie’ Castro were already well-established in the NFT community, as they had previously helped build the legendary CryptoKitties NFT project with Dapper Labs.
Scott ‘Burnt Toast’ Martin, is a Canadian–based illustrator, designer, animator, and muralist whose reputation led him to work on projects for Google, WhatsApp, Snapchat, and more. Before Doodles, he also had a foot in Web3, minting his pieces and growing his creative brand within the NFT space for about a year.
A few months after the launch, they appointed Julian Holguin, formerly President at Billboard, as CEO of Doodles. In June 2022, Doodles announced music, fashion, and cultural icon Pharrell Williams as Chief Brand Officer. Holguin served as CEO until January 2025, when Martin announced that he would be stepping into the role.